CREATING UNFORGETTABLE IMMERSIVE EXPERIENCES

ABOUT

SALA Entertainment is a subsidiary of Veda Holding that specializes in entertainment for all ages to create unforgettable immersive experiences. With a strong track record of owning and operating world-class facilities locally and globally.
SALA Entertainment started its journey to entertain the local community and families in 2012, With the first Billy Beez branch established. Since expanded its offering with brands such as Sala City, Karting, Lasertag, KidZania, Billy Beez, BOB's Famous, and Metaverse, with over 38 facilities across the Kingdom. As the company ventures further into the entertainment industry across the Kingdom, it will continue introducing world-class entertainment that sets unprecedented standards of excellence to ensure that every visit is a genuinely joyful and memorable experience.
OUR PURPOSE

To reshape how people experience entertainment. We are committed to creating immersive and unforgettable moments...

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OUR LEADERSHIP

Through our innovative and forward-thinking approach to branded and location-based entertainment, we aim to set new industry benchmarks...

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OUR HISTORY

SALA Entertainment started its journey to entertain the local community and families in 2012, with the first Billy Beez branch...

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Our Purpose

To reshape how people experience entertainment.
We are committed to creating immersive and unforgettable moments, transporting our audiences to new realms of joy and excitement.

Our Leadership

Through our innovative and forward-thinking approach to branded and location-based entertainment, we aim to set new industry benchmarks, constantly pushing the boundaries of what is possible. With a relentless focus on quality, creativity, and guest satisfaction, we aspire to become the go-to destination for unparalleled entertainment experiences.